Seth Godin

"Everyone is not your customer."  


New ventures and established firms need a clear, targeted brand strategy to acquire and keep customers and stand out from the competition. Larkspur Strategies helps clients define and understand their target markets, and hone in on the best opportunities to stand out. Then we create messaging that helps each audience see your unique value and craft timely, relevant content to tell your story. The plan comes together with the right communications channels for each audience and a steady stream of smart new content.

Brand Analysis

Market Analysis
Competitive Analysis
Positioning Opportunity: Space You Can Own
Brand Audit: Message Evaluation
Employees: Creating Brand Ambassadors

Strategy Creation

Business Objectives and Alignment
Marketing Objectives and Priorities
Marketing Strategies

Channels and Content

Prioritize Marketing Tactics
Identify Channels
Outline Content
Build Marketing Calendar