"Everyone is not your customer."
BRAND BUILDINGNew ventures and established firms need a clear, targeted brand strategy to acquire and keep customers and stand out from the competition. Larkspur Strategies helps clients define and understand their target markets, and hone in on the best opportunities to stand out. Then we create messaging that helps each audience see your unique value and craft timely, relevant content to tell your story. The plan comes together with the right communications channels for each audience and a steady stream of smart new content.
Market Analysis Competitive Analysis Positioning Opportunity: Space You Can Own Brand Audit: Message Evaluation Employees: Creating Brand Ambassadors
Business Objectives and Alignment Marketing Objectives and Priorities Marketing Strategies
Channels and Content
Prioritize Marketing Tactics Identify Channels Outline Content Build Marketing Calendar