"“The absence of a message sometimes is a presence of one."
GROWING THE CONVERSATION
Media relations is an essential part of any marketing strategy because it amplifies your message via credible third-party sources.
But journalists don't accept advertising content. They expect smart, relevant and timely story concepts that provide value to their readers, listeners or viewers. Larkspur Strategies works with clients to identify key storylines, craft informative, credible content, and build strong working relationships with key media in your industry. What does all this get you? Coverage that counts and content that grows the conversation.