B2B PR, or Business-to-Business Public Relations, focuses on managing communication between a company and its target audience to build reputation and brand awareness. Unlike paid advertising, B2B PR is about creating authentic narratives and relationships, not spin. It leverages media coverage, thought leadership, hard news events, and strategic messaging to enhance credibility and trust.
Services
- Media Relations
- Media Training
- Newsjacking
- Press Release Distribution
- Executive Visibility